A personal trainer, Jeana Moriarty's clients were complaining about the lack of options in fitness apparel for women with curves. "Our goal was to not only provide these options, but to also provide apparel that could be worn beyond the gym. Our coordinating jackets were designed to be worn after the workout to run errands, etc. We have found that many of our clients love these clothes for traveling and shopping as much as they do for working out. Like the famous, lulu lemon line, our clients want clothes that can be worn for everyday life as well. Lulu goes up to a size 12, but they went on record to say that "It's too expensive to make larger clothes for women that are not active." We want to prove that just because you are not a size 2, does Not mean you are not active! The media, with the help of photo shop has given women unrealistic views of what real women look like. We hope to build women Up not tear down their self esteem and confidence. Our logo "love being a woman" came about because we want to encourage woman to love themselves wherever they may be on their wellness journey."
Jeana goes on to tell me that "Every woman should have her "go to" motivating outfit. The one she puts on and makes her feel like she can "get it done". Whatever that "it" is. Not every woman will agree, but as a trainer I have witnessed my clients having a much better attitude about themselves and their abilities when they feel they look cute in their attire. An over sized T-shirt and sloppy sweats may be fine for some, but my experience is when you look put together, you feel more able to accomplish your goals."
A few pieces from their current line...
I love every bit of it...how could I not show my support!?!
See something you like? Leave a comment below with your email and I'll send you a discount code for your first purchase.
What can you expect? Launch date is set for July 24th. Clothing is made of high grade supplex and dry fit. Pants are made with a 4'' waistband with power mesh inside to help hold things in place with a comfortable compression fit and they offer 3 different inseam lengths. Oh, and free shipping for all purchases over $100!